The Realization

AAFES (The Army Air Force Exchange Service) is not a store for everyone, although by design it is supposed to be. It is only a store for adults who do not mind being bombarded with sexually explicit slogans and images throughout the store. Additionally, AAFES has no policy that prevents children from purchasing CDs with explicit lyrics, movies that are rated R (Restricted), and or video games that are rated M (Mature). Because of this, we are asking AAFES to incorporate policies that are very similar to what Wal-Mart has already put in place. We call this standard "the Wal-Mart Standard". In time, we hope that AAFES rises to the challenge and adopts this standard as the norm so that children and principled adults can shop for supplies in a family-friendly environment.

Our Mission

Our mission is to help AAFES make sensible changes to its current policies that result in every AAFES establishment becoming family-friendly.

A Call to AAFES

1. Incorporate a pro-family stance into the AAFES Mission Statement reflecting the values of the people AAFES serves - military families.

2. Develop, publish, and implement a family-friendly policy. The following must be included in this policy:

2a. Stop selling all pornography (e.g. Playboy) and publications that appeal to prurient interest (e.g. Maxim, FHM, Stuff, Cosmopolitan, Heavy Metal).

2b. Do not position any publications that might be interpreted as offensive in areas where the customer is a captive audience (e.g. checkout aisle, store entrance, restroom hallway).

2c. Stop selling all music labeled "Explicit Lyrics".

2d. Post a sign clearly visible at each register and enforce a policy that states no rated "M for Mature" games and "R for Restricted" movies will be sold to anyone less than 18 years of age.

Contact AAFES

Anyone can call (1-800-527-6790) or email them at commander@aafes.com. You can also fill out an online comment form if you are in the military. They always send a response, so let them know what you think about this important issue!

Tuesday, October 17, 2006

AAFES Cut & Paste Standard Reply



Anytime one complains to AAFES regarding sexually explicit material, AAFES always sends the same standard reply. It never includes solutions nor does it include new courses of action to fix anything. Their response attempts to make one feel like part of some scarce minority. However, it is well know in the business community that customers who harbor a complaint rarely voice it. Research has indicated that there are several reasons for this. Often, customers are afraid their voice will not be heard, or they may simply want to avoid confrontation altogether. Therefore, when we do voice our concerns, AAFES must realize that every one complaint may in fact represent numerous others who share our views.

This cut-and-paste reply that many of us have received indicates that AAFES has heard these complaints before. It is time AAFES addresses our concerns instead of passing the buck like they attempt to do here:

AAFES thanks you for utilizing the Exchange Customer Comment Program to let us know that you have had a recent concern with sexually explicit headlines at our check-out lines.

First, let me start by saying AAFES is a "family" store and we go to great efforts to ensure our customers have a pleasant experience while shopping in our stores. In regard to magazine presentation, AAFES has a very clear policy about the location and presentation of "adult magazines" which the magazine industry classifies as Men ' s Sophisticates (e.g. Playboy). These magazines must have restrictive closures applied by the supplier to avoid random customer browsing, and are displayed on the top shelf/shelves of the self-service magazine display rack with only the title showing. An "adult reading material" panel will be used if the display fixture allows more than the title show.

Exchanges are to post a sign in the display area stating: WE SELL ADULT-ORIENTED MAGAZINES TO CUSTOMERS 18 YEARS OR OLDER. PLEASE DO NOT OPEN SEALED MAGAZINES. Managers are to check the magazine display racks regularly to make sure adult magazines aren ' t left where underage customers can reach them...and they check to ensure the restrictive closures are in place.

However, the magazines at our central-checkout do not fall in this category-they are classified as Women ' s General, Women ' s Fashions, Teen, House & Gardening, Weeklies, Tabloid, Social-Literary, etc. The criteria for the classification are based on the magazine content and not the cover. The magazine companies pay retailers, like AAFES, to display their magazines at their central checkouts.

Normally, the covers of these magazines are not bothersome to most of our customers. Nevertheless, we are aware that an occasional issue of a "non-adult magazine" can have an offensive cover, such as the recent issue of some magazines. The local general manager then has the option of placing a panel over the magazine to cover everything but the title until that issue is sold out. We encourage customers, like you, to notify the manager on duty if they are bothered by any of our central-checkout magazines so appropriate action can be taken.

The Military Honor and Decency Act of 1996 (Section 2489a, Title 10, United States Code) prohibits the sale or rental of sexually explicit materials on property under the jurisdiction of the Department of Defense (DoD).

At the direction of the Secretary of Defense, a Resale Activities Board of Review was established to review publications and other materials that might be viewed as sexually explicit. As a result of that review, a list of publications and other materials that may not be sold on property under the authority of DoD was published on 21 Sept 98, as was a list of publications that may be sold on property under DoD authority. The Commander of AAFES has instructed managers of all AAFES facilities to remove from sale all materials deemed sexually explicit by the Board of Review.

It is important to note that the Army and Air Force Exchange Service did not develop the list of approved publications. Those decisions were made at the Department of Defense, and our comment on them would be inappropriate. We suggest questions on these matters be directed to the Principal Deputy Under Secretary of Defense for Personnel and Readiness.

1 comment:

Anonymous said...

While I agree with your stance, it should be pointed out that AAFES must follow guidelines that are set forth both by Congress and by the Department of Defense. In reference to magazines, AAFES abides by standards set in place by a military review panel. This panel determines which publications are considered obscene or not. These same standards are applied to all exchanges, not just AAFES. NEXCOM, CGEX, and MCX also must abide by them.

The exchanges are also required to adhere to the various standards as determined by the various entertainment industry groups (such as MPAA and ESA) as pertains to the sales of software, music and movies. The register systems are programmed with age prompts just as they are at Wal-Mart and Target (among others).

I have worked for AAFES for the past 18 years and have seen many changes in that time as pertains to these items. When I was a receiver, it was not uncommon for the magazine distributor to bring in banned publications or others that were questionable (Tattoo is one that seems to be borderline). Refusing the items was easy (we had a list).

It would literally take an act of Congress to ban all of the publications that you listed as examples. But you also must keep in mind that AAFES is and always has been a governmental agency and it could easily be construed as violating the First Amendment to banish a lot of publications.